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Article written by Phil Hall, CEO.
I had an interesting chat a couple of months ago with a brilliant mind. He asked me exactly what we are doing to ensure that we have a positive impact on the environments within which we operate.
At Mirus, our core values centralise around our purpose, or our ‘why’: to challenge the norm through sustainably delivering transformative products and services that move people both physically and emotionally. Everything we do supports this belief. We have always taken pride in being a high performance business that delivers lightweight, durable products in a lean, reliable and repeatable manner. We are fundamentally a low carbon operation, and this is considered throughout our value chain. As we approach AIX Hamburg 2019, where we will be revealing an all-new platform, we are also shifting up a gear in terms of our approach to environmental and social responsibility. Sustainable innovation is core to our belief system and influences every aspect of our operations.
At this point, I’d like to refer to the 2019 Geneva Motor Show, an event that some of our team recently attended. There were some truly glorious pieces of design on display (The all-electric Pininfarina Battista hypercar being a real highlight). This year’s extraordinary show exhibited an industry in a hugely evolutionary stage with unprecedented change visible in the automotive landscape. In the words of leading motoring journalist and all-round car aficionado Harry Metcalfe, we have ‘never seen the motor industry in such an evolutionary stage’. We are seeing ‘fundamental changes within the automotive landscape’ driven by strict emissions limits and ultimately eye-watering fines for OEMs who do not meet the specified targets.
At Mirus, we always keep an eye on what goes on in other industries and as aviation is one of the fastest-growing sources of greenhouse gas emissions, the sheer level of change within the automotive world is difficult to ignore. Whilst aviation is responsible for 12% of CO2 emissions from all transport sources, compared to 74% from road transport (source www.atag.org), we all need to be doing our part to help reduce emissions.
The aerospace industry has its own targets set by the International Civil Aviation Organization (ICAO) – the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA). This scheme has been set up to address CO2 emissions from international aviation. Change is coming and we need to be proactive to keep ahead. These are dynamic and exciting times where we need to be bold.
For AirAsia, our Hawk already reduces CO2 emissions by 5g per second per aircraft compared with the seats it replaces, and we have various R&D / concept programmes underway to explore further weight saving. A focus on weight reduction to reduce fuel burn, and ultimately emissions, is not new for Mirus. Revealed at AIX Hamburg 2017, our Vision 2030 concept seat takes our lightweight belief system the extreme with its minimalist design and ruthless weight saving measures (at 3.8KG this is the lightest aircraft seat ever). Fast forward to 2019 and as we shift into our next phase, we are taking concrete steps to ensure that we lead the way in our industry:
We are excited to be moving forward into our next chapter, with great new products, processes, practices and an initiative designed to help change the world. Watch this space for more updates!
That chat I mentioned earlier by the way was with my son, he’s 13 years old. It reminded me that one of the most important things that we can do as a business is to ensure that we do our bit to make the world a better place for our future generations.
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