Mirus Announce Ambitious Expansion Plans at Farnborough Airshow
12th July 2016
Mirus Aircraft Seating has today announced the first of its international expansion plans, with a South East Asian subsidiary being established, following discussions with Malaysia External Trade Development Corporation (MATRADE) and the Malaysian Investment Development Authority (MIDA). This will make Malaysia the company’s launchpad for ASEAN and beyond.
The innovative British company revealed in April at the Aircraft Interiors International (AIX) in Hamburg, that its launch customer for the new Hawk short-range economy seat is AirAsia, with whom it has secured an unprecedented deal to retrofit 8 existing Airbus A320’s and all new A320neo aircraft for the low-cost carrier. In total this is some 312 aircraft.
The new, wholly-owned subsidiary, Mirus Aircraft Seating Malaysia SDN BHD, will initially act as an After Sales Service Centre, providing technical support to AirAsia as well as other customers in the region and will allow the company to grow in order to maximise its geographical advantage. Looking more long-term, it is envisaged that the Malaysian base will become a duplicate production facility and centre of excellence for projects in South East Asia. This would further improve lead times and lower costs.
Phil Hall, CEO at Mirus said “I’m really happy we’re able to announce this significant milestone at Farnborough. It’s an exciting new step in the Mirus story and will demonstrate to customers our commitment to providing them with outstanding support”.
Mirus are at Farnborough Air Show with the Hawk seats displayed on the MATRADE Malaysia Pavilion (Hall 3/D70) and they were joined by Tony Fernandes, Chairman of AirAsia along with some of his flight crew for the announcement today.
In the future, it is hoped that Mirus could open similar international hubs to service customers in other parts of the globe.